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Barriers to the Use of Evidence-Based Therapies
In this increasingly complex healthcare market, it is not enough just to show product safety and efficacy. You also need to demonstrate value in order to realize the full potential of your product.
Next Phase Research partners with you to develop effective strategies that demonstrate medical and commercial value to your customers. We help you to develop evidence-based strategies to eliminate barriers to access and support the expanded use of your product among patients who may benefit from your therapy.
We start by identifying opportunities and threats, focusing on those issues that strongly impact your product's use and can be successfully addressed through medical and commercial strategy. We then translate these insights into strategies and tactics that will deliver the greatest impact for your product based on your market spend.
Having the "right" strategy is so important that it is a component of all of our services, including market research, late-phase research (Phase IIIb / IV) and medical writing.