Integrated Prescriber Segmentation

Over the last decade, U.S. pharmaceutical marketing and sales expenditures have grown at a faster rate than top line sales. The resulting pressure on margins has led a number of leading pharmaceutical companies to refocus their U.S. commercial operations to better understand and serve the distinct needs of their customers.

Next Phase Research provides a specialized pharmaceutical market research service called integrated prescriber segmentation to help you to better understand and serve the needs of your customers. Our services allow you to categorize physicians into groups with similar demographic, attitudinal and behavioral characteristics.

Using this value-based segmentation approach, you gain more accurate insights into your customers, allowing you to develop more personalized product strategies, tactics and messages that resonate more strongly with targeted physicians.

Ultimately, this allows you to maximize the return on your marketing and sales investment.